I want to say thank you to everyone who has written to ask what’s happening with the podcast. I should have written this long ago, but I’ve been too busy writing about Mitt Romney’s underwear, which is an unrelenting beat. Oh, and I also launched this website. But I owe you answers and answers you shall have.
Mike, Carlos, Sean and I decided last year that when we reached 200 episodes we would stop doing The Second Column. We love the show, but it has several major flaws and we do not think we can correct them without blowing up the show, bulldozing the smoking, toxic wreckage, burying it beneath a playground and starting anew. So that’s what we’re going to do.
The flaws in our show, as we see them, are:
No one knows what the show is about
The show has evolved and changed, as any show should, especially a podcast, but we have never definitively stated, “This is what our show is.” We just kind of got together every week to do a show and had a lot of fun doing it. There is nothing wrong with that. But we’ve done that show 200 times and not having a clear focus has caused some unnecessary problems and has severely limited our ability to market ourselves.
You either have to be famous or niche and we are neither
We would like our podcast to be around for the long-haul, and that means we must have more listeners. With rare exceptions, the only shows that are popular are either hosted by a celebrity or cover a very specific niche. Because Mike’s musical album about a semi-autistic boy who stares at trains all day has yet to go platinum, we are not famous. This means we must place our show within a niche.
No one knows who we are
Although we have loyal listeners, and our guests rave about the show, the podcasting world and podcast-listening public does not know who we are. We have never made a proper attempt to market ourselves (do press releases, etc.) because you have to have a sentence at the top of the press release that says what your show is about, and what our show was about was always in flux.
We are in the process of creating a new show. It will be a lot like the old show, except Mike and Carlos and Sean are fired. Kidding. Sean is not fired. No, all of the guys will be back and we will still have a lot of fun, but our show will be defined by the types of guests we choose to invite and what we talk about. I wish I could reveal more, but we’re working it out as I write this.
I’ll also say this–all of the things that worked in The Second Column will be incorporated into the new show, along with a few other wrinkles. We learned a lot from those first 200 episodes and we will not let this knowledge go to waste. In other words, we got rid of The Aftermath and Chris Mosier will be our only guest.
I will post updates about the new show when I can.
Until then, a happy flippy-jive to you.
You can download or listen to the final episode here.