When Food Network needed help promoting its shows on posters and billboards, it turned to me to to write pithy headlines, captions and body copy that captured the essence of its programming. Although the copy was quick, fun and to the point, the projects were deeply researched and the client was given dozens of options for every project. I also wrote and edited copy for Food Network event guides, advertorial and giveaway swag. Sadly, I was never compensated with actual food.
“Joe is very creative and timely which works so great for me when I need superb copy in a flash which is often!” – Nicole McGarrell, Food Network