I swear I am not getting paid by Big Deodorant for this.

It’s called Arm & Hammer Ultra Max. You can apply it on a Wednesday morning and not have to refresh until November. It defeats odor and is pleasing to the nose. This is the most excited I have been about a toiletry since the Mach 3 Razor, which remains the Michael Jordan of shaving equipment. To borrow a phrase from Bill Simmons, I feel like you need to know these things.